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This French relationship app enables you to deliver Spotify tracks to strangers

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The location-based relationship app Happn has launched a brand new function which allows users to deliver full-length Spotify tracks one to the other. Happn users can stream the tracks straight through the application and show their favorite Spotify songs entirely on their dating pages, although the French startup says this has no intends to utilize that information to influence matchmaking. Users who’re maybe not members that are spotify just receive and send 30-second videos of tracks.

Happn announced the functionality that is new a press seminar Thursday night in Paris, where CEO and Founder Didier Rappaport described it as an all-natural expansion associated with company’s matchmaking philosophy. “Music, since perhaps the start of the world, happens to be an exceptional means of expressing feeling,” Rappaport said in an meeting tonight that is following statement. “And conference individuals can also be a fantastic feeling.”

Happn, that will be available on iOS and Android, is much like an even more intimate (plus some will say more stalker-friendly) version of Tinder. The software utilizes location information for connecting those who cross paths with each other, and shows both the location and date where they intersected, inside a radius of approximately 250 meters. Like Tinder, users can simply talk they cross paths with, how many times they’ve intersected, and a more precise indication of their location — from 250 meters up to 100 kilometers if they like one another, but unlike its US rival, Happn keeps a running display of everyone. That will produce for a few situations that are uncomfortable. Utilize the software for a couple of weeks and it becomes simple to find out that the girl you have crossed paths with 47 times probably lives or works in your block.

Since releasing early this past year, the application has drawn 4 million users, up from 1 million. It is available much more than 20 major metropolitan areas (it established in nyc in September), therefore the company intends to expand to brand brand new areas into the coming months. The software is free to install and make use of, though men need certainly to spend to send “charms” (the same as a Facebook poke) — 10 charms for $1.99, or 250 for $29.99.

“Love is more complex than that.”

Happn’s Spotify function is a component of an API integration, rather than a partnership or agreement that is commercial. However the music company that is streaming made techniques to enhance beyond its conventional desktop and mobile platforms. Final thirty days, Spotify finalized a multi-year deal to create its music to Starbucks coffee stores, also it hit the same partnerships with Uber year that is late last. In April, the business announced a “Playlist Targeting” system enabling brands to make use of listener information to a target particular demographics.

For Happn, the Spotify integration could possibly be regarded as an endeavor to help keep rate with Tinder. Having a believed 50 million active users, Tinder’s account nevertheless dwarfs Happn’s, and contains additionally added brand new features atop its standard swipe-left-and-right binary. This past year, it established a feature that is snapchat-like “Moments,” allowing users to generally share pictures that expire after a day, as well as in April it included Instagram integration on individual pages. And even though you can find dating apps that match users centered on their music passions, Happn claims no interest is had by it in utilizing algorithms to get in touch singles.

“We are going to never ever do matchmaking because some body likes the music that is same that’s generally not very our concept,” Rappaport stated. “Love is more complex than that.”

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